I oversaw 4 products (Creator Dashboard, Analytics, Clips, and Recommendations) within Creator Growth and managed 4 very talented designers; supporting their professional and personal growth. (2 L6s, 1 L5 & L4)
In 2022, I helped design ops team define strategic decisions and design principles that guided the design processes. Additionally, I provided mentorship, coaching, and guidance to my team and developed and managed their individual goals as well as team goals, evaluated performance, and provided feedback.
I documented the process of building Creator Home, Design Guidelines and Principles as well as “How to build on Home”.
As a Design Lead, I got to work on some of the most impactful and meaningful experiences across web, mobile and the desktop app Twitch Studio. But my most “important” work was a framework I designed from scratch called Creator Home that was built to help creators grow by providing guidance and recommendations on the most relevant and impactful actions and insights at any given time based on what we know about them, where they are at on their journey and how they’re progressing. In 2022, we released Home to 50% of the population first as an experiment, to measure Home’s impact. The results showed a significantly higher interaction rate (20% vs 32%), as well as a significant positive increase in the number of successful streams over a two-week period (1.821 vs 2.452). As of 2023, Creator Home has become company priority for all product teams on Creator Growth org.
Apart from Creator Home, I worked on many impactful projects including data viz tools, Twitch Studio layouts, components libraries, dashboard navigation/IA, design systems, and many experiments, some of which ended up becoming actual products.
Below are a just few examples that highlight my design work.
